How Microsoft makes money

Server Products & Cloud Services $67.32B

  • Office Products & Cloud Services $ 44.86B

  • Windows $ 24.76B

  • Gaming $ 16.23B

  • Linkedin $ 13.81B

  • Search Advertising $ 11.59B

  • Enterprise services $ 7.4B

  • Devices $ 6.99B

  • Other $ 5.29B

Microsoft is a reowned provider of computing devices, cloud solutions, software, and various products for both consumers and businesses.

The most profitable and rapidly expanding segment is the intelligent cloud division

The company experienced favorable effects on certain aspects of its business, particularly in the cloud and productivity tools, due to the COVID-19 pandemic

In mid-January, Microsoft disclosed its intention to acquire Activision Blizzard, a well-known video game company, for a substantial sum of $68.7 billion.

Microsoft Competitors :-

1 Apple:- Steve Jobs' formidable company has been in competition with Microsoft since the early days. Their rivalry extends beyond hardware, including computers, tablets, and smartphones, to encompass software and operating systems as well. This eternal competition is epitomized by the ongoing battle between Windows and macOS, as they vie for dominance in the operating system market.

2 Google:- Alphabet, the parent company of Google, is a significant competitor of Microsoft in both hardware and software domains. Their Chromebooks directly compete with products from Dell, Acer, Lenovo, LG, Sony, and various other computer manufacturers that offer notebooks. Additionally, in the software arena, Google Chrome has surpassed Internet Explorer right from the start. With Microsoft Edge entering the scene, a fresh and intense rivalry has emerged between the two companies in the web browser market.

3 IBM:- Microsoft faces competition from IBM, a multinational technology corporation, due to their shared production and sale of computer hardware and software. While various partnerships have been established and dissolved over the years, IBM remains an indirect competitor as they operate within the same market as Microsoft. Despite occasional collaborations, the two companies still compete directly within the computer hardware and software sector.

4 Oracle:- Oracle Corporation is a dedicated computer technology corporation primarily centered on software development. Their product offerings encompass cloud-engineered systems, customer relationship management (CRM) software, and more. Consequently, Oracle becomes an indirect competitor of Microsoft, with a focus that complements and competes with Microsoft's areas of expertise.

Microsoft’s Strengths :-

1 Office 365 :-

Undoubtedly, Microsoft Office's suite of tools and services stands as the most renowned productivity software in the market, serving as one of Microsoft's flagship offerings.

Windows, another flagship product of Microsoft, holds the distinction of being the most widely used operating system on the planet, powering the vast majority of computers globally.

2 Need for a license:-

Life is not without challenges. To access Microsoft Office's applications, a license is necessary, particularly for companies employing them to facilitate collaboration among their employees. However, the cost of obtaining these licenses is relatively high.

3 Non-modifying features:-

A significant drawback is that most features are non-modifiable, compelling users to seek alternative solutions that better suit their specific needs.

4 Incompatibility:-

Frequently, Microsoft Office's tools face compatibility issues with previous software versions, encompassing not only older Windows versions but macOS versions as well.

Microsoft’s Opportunities :-

1 Professional qualification:-

Leveraging its extensive size, Microsoft has the capacity to provide specialized courses and professional certifications worldwide, centered around its own software and applications, catering to clients from all corners of the globe.

2 Promotional packages:-

Microsoft has the capability to introduce trial versions and promotional packages for both its software applications and operating systems, with a particular focus on catering to enterprises and large corporations.

Microsoft’s Threats :-

1 Competition:-

In various technology sectors, Microsoft encounters robust competition from other prominent industry leaders, including Google, Apple, IBM, and Oracle, all of whom also experience competitive pressures.

2 Free similar apps:-

Microsoft also faces competition from smaller developers who frequently produce comparable applications to Microsoft Word or OneNote. These developers often offer their apps for free on various platforms like iOS, Android, macOS, and Windows, further adding to the competitive landscape.

key point :-

1 Historic Revenue Model:

Microsoft's traditional revenue model relied heavily on licensing fees for its Windows operating system and Microsoft Office suite, which were among the primary sources of income for the company.

2 Shifting Focus:

In 2014, Microsoft recognized the growing challenges posed by competitors like Google and Apple. To stay relevant and adapt to changing market dynamics, they decided to make Windows software more compatible with rival products, such as the iPad, signaling a shift in their strategy.

3 Successful Products:-

Microsoft achieved success with products like the Microsoft Surface and Surface Pro, which competes directly with Apple's iPad and other similar devices.

4 Changing Market Landscape :-

With the rise of low-cost alternatives and the increasing popularity of tablets and smartphones, Microsoft realized that the traditional paid software approach became more challenging to maintain.

5 New Business Model: -

Under the leadership of CEO Satya Nadella, Microsoft embraced a newer business model that emphasized product integration, offering "freemium" software packages, and placing a strong focus on their cloud computing business. This shift aimed to adapt to evolving customer preferences and market demands.

Microsoft's Recent Developments :-

On January 18, 2022, Microsoft made a significant announcement of its intent to acquire video game developer Activision Blizzard for a substantial sum of $68.7 billion. The deal is anticipated to be finalized in fiscal year 2023. With this acquisition, Microsoft aims to secure its position as the third-largest gaming company by revenue, trailing only Tencent and Sony in the industry.

Microsoft and Meta (formerly Facebook) have decided to extend and strengthen their AI partnership by collaborating on Llama 2, making it available on Azure and Windows platforms.

Microsoft Azure :-

1 Azure Data Explorer: - Provides robust big data analytics and data exploration capabilities, enabling users to analyze large volumes of data efficiently.

2 Azure Search:- Offers powerful text search and structured filtering using REST or SDK APIs, making it easier for developers to implement effective search functionalities.

3 Cosmos DB:- A NoSQL database service that supports JSON documents and implements a subset of SQL SELECT statements, providing flexible and scalable storage options.

4 Azure Cache for Redis:- A managed implementation of Redis, a popular in-memory data structure store, helping to enhance application performance through caching.

5 Azure Synapse Analytics:- A fully managed cloud data warehouse that allows businesses to analyze vast amounts of data and gain valuable insights for decision-making purposes.

why microsoft invest in openai :-

Microsoft Invest $10 Billion in OpenAI, the Creator of ChatGPT

1 Supercomputing Investment:- Microsoft plans to increase its investments in the development and deployment of specialized supercomputing systems to support OpenAI's revolutionary independent AI research, furthering the advancement of artificial intelligence at scale.

2 Expanding Azure's AI Infrastructure:- Expanding Azure's AI Infrastructure: Microsoft is committed to further enhancing the robust AI infrastructure of Azure. This effort will empower customers to create and implement their AI applications across the world seamlessly. The objective of this endeavor is to equip developers with potent resources and tools that maximize the utility of AI technology.

3 Integration of OpenAI's Models:- Microsoft will incorporate OpenAI's advanced AI models into both consumer and enterprise products, introducing new categories of digital experiences enriched by OpenAI's cutting-edge technology. This move is intended to enhance user experiences and drive innovation across various domains.

4 Azure OpenAI Service:- Microsoft's Azure OpenAI Service will offer developers direct access to OpenAI models, empowered by Azure's reliable and enterprise-grade capabilities, AI-optimized infrastructure, and developer tools. This service seeks to facilitate the creation of innovative AI applications for developers worldwide.

5 Exclusive Cloud Provider:- Azure has been designated as the exclusive cloud provider for OpenAI, powering all of OpenAI's workloads across research, products, and API services. This partnership reinforces Microsoft's commitment to supporting OpenAI's growth and technological advancements in the field of artificial intelligence.

Who Owns Microsoft ?

Microsoft continues to have its founder, Bill Gates, as an owner. The role of Chairman and CEO is fulfilled by Satya Nadella, while Brad Smith holds the position of President and also serves as Vice-Chairman. Notably, Gates assumes the role of the company's Technical Adviser.

Microsoft revenue

2022 $204.09 B

2021 $184.90 B

2020 $153.28 B

2019 $134.24 B

2018 $118.45 B

microsoft net profit

2022 $82.58 B

2021 $79.68 B

2020 $60.72 B

2019 $49.85 B

2018 $39.92 B


1. What are the key differences between Azure and AWS?

Microsoft Azure and Amazon Web Services (AWS) are two of the leading cloud service providers, and they have some key differences:

- Ownership: Azure is owned by Microsoft, while AWS is owned by Amazon.

- Platform: Azure primarily focuses on integrating with Microsoft products and services, whereas AWS is known for its wide range of services and third-party integrations.

- Global Reach: AWS has a more extensive global presence with data centers in more regions compared to Azure.

- Services Offered: Both platforms offer similar services, but some offerings and pricing models may differ.

2. What are the benefits of using Microsoft Azure?

Some benefits of using Microsoft Azure include:

- Scalability: Azure allows you to scale resources up or down as needed, providing flexibility to handle varying workloads.

- Integration with Microsoft Ecosystem: Azure seamlessly integrates with Microsoft products and services, making it suitable for organizations already using Microsoft tools.

- Hybrid Cloud Capabilities: Azure supports hybrid deployments, allowing businesses to integrate their on-premises infrastructure with the cloud.

- Security: Azure offers robust security features and compliance certifications to ensure data protection.

3. What are the different types of cloud services offered by Microsoft Azure?

Microsoft Azure offers a range of cloud services, including:

- Infrastructure as a Service (IaaS): Virtual machines and networking components.

- Platform as a Service (PaaS): Hosting applications on Azure's platform without managing the underlying infrastructure.

- Software as a Service (SaaS): Ready-to-use software hosted and managed by Azure.

4. How does Microsoft Azure scale?

Azure provides auto-scaling capabilities that can automatically adjust resources based on demand. It can scale both vertically (increasing the resources of a single instance) and horizontally (adding more instances to distribute the workload).

5. What are the security features of Microsoft Azure?

Microsoft Azure offers various security features, including:

- Network Security: Azure provides virtual networks, firewalls, and virtual private networks (VPNs) to secure communication between resources.

- Identity and Access Management: Azure Active Directory (Azure AD) enables identity management and access control.

- Data Encryption: Azure supports data encryption at rest and in transit to safeguard sensitive information.

6. What are the compliance features of Microsoft Azure?

Azure is compliant with numerous industry standards and regulations, including ISO, SOC, HIPAA, GDPR, and more. This ensures that Azure adheres to data protection and privacy requirements.

7. What are the pricing options for Microsoft Azure?

Azure offers various pricing models, including pay-as-you-go, monthly, and long-term commitment options. Additionally, there are free tiers for certain services and discounts for reserved instances.

8. What are the different ways to deploy applications to Microsoft Azure?

You can deploy applications to Azure using different methods, such as:

- Azure Portal: Manually deploy applications using the web-based Azure Portal.

- Azure PowerShell: Automate deployment using Azure's command-line interface.

- Azure DevOps: Use continuous integration and deployment pipelines for seamless application deployment.

9. What are the different ways to manage applications in Microsoft Azure?

Azure provides various tools for managing applications, such as Azure Monitor for performance monitoring, Azure Application Insights for application performance, and Azure Automation for automated management tasks.

10. What are the different ways to monitor applications in Microsoft Azure?

Azure offers monitoring services like Azure Monitor, which collects and analyzes data from various resources, including applications, virtual machines, and networking components.

11. What are the different ways to troubleshoot applications in Microsoft Azure?

To troubleshoot applications, you can use Azure Monitor to identify performance issues, view logs and metrics, and leverage Azure support resources for assistance.

12. What are the different ways to secure applications in Microsoft Azure?

Securing applications in Azure involves configuring network security groups, setting up authentication and access controls with Azure AD, and using encryption for data protection.

13. What are the different ways to back up applications in Microsoft Azure?

Azure provides various backup solutions, including Azure Backup, which allows you to schedule regular backups of virtual machines, databases, and files.

14. What are the different ways to disaster recover applications in Microsoft Azure?

Azure Site Recovery enables disaster recovery by replicating workloads to a secondary Azure region, ensuring business continuity in case of a disaster.

15. What are the different ways to test applications in Microsoft Azure?

Azure offers testing services like Azure Test Plans and Azure DevTest Labs for application testing and development environments.

16. What are the different ways to deploy and manage virtual machines in Microsoft Azure?

You can deploy and manage virtual machines in Azure using the Azure Portal, Azure PowerShell, or Azure CLI.

17. What are the different ways to deploy and manage storage in Microsoft Azure?

Azure offers various storage options, such as Blob storage, File storage, and Managed Disks, which can be managed through the Azure Portal or Azure Storage Explorer.

18. What are the different ways to deploy and manage databases in Microsoft Azure?

Azure provides managed database services like Azure SQL Database, Azure Cosmos DB, and Azure Database for PostgreSQL/MySQL, making database management easier.

19. What are the different ways to deploy and manage networking in Microsoft Azure?

Azure Virtual Network allows you to create private network connections and manage networking resources like virtual networks, load balancers, and VPN gateways.

20. What are the different ways to deploy and manage DevOps in Microsoft Azure?

Azure DevOps services offer a complete set of development and DevOps tools for building, testing, and deploying applications to Azure.

How Microsoft makes money ?