Dairy Queen business model |

How Dairy Queen make money?

Sales of Food and Treats:

The primary source of revenue for Dairy Queen comes from the sale of their food items, including soft-serve ice cream, DQ Blizzards, burgers, hot dogs, chicken strips, and other fast-food offerings. Customers visit Dairy Queen restaurants and purchase these menu items, contributing to the company's income.

Franchise Fees:

Dairy Queen operates on a franchise model, where independent operators (franchisees) run individual Dairy Queen locations. These franchisees pay an initial franchise fee to acquire the right to use the Dairy Queen brand, system, and support. Additionally, they pay ongoing royalties based on a percentage of their sales. These fees contribute to Dairy Queen's revenue.

Licensing and Merchandising:

Dairy Queen licenses its name, logo, and other intellectual property to businesses, allowing them to operate as Dairy Queen-branded establishments. These licensing agreements generate revenue for Dairy Queen through licensing fees.

Real Estate Income:

In some cases, Dairy Queen owns the real estate where its franchise locations operate. If this is the case, the company receives rental income from its franchisees, further adding to its revenue streams.

Product Promotions and Marketing Partnerships:

Dairy Queen partners with various companies and organizations for product promotions and marketing campaigns. These partnerships can include limited-edition menu items, tie-ins with movies or sports events, and co-branded promotions, which can drive increased sales and revenue for the company.

Mobile Apps and Loyalty Programs:

Dairy Queen may offer mobile apps and loyalty programs that encourage customer engagement and repeat visits. These apps can provide exclusive deals and rewards, leading to increased sales and customer loyalty.

Drive-Thru and Delivery Services:

Offering drive-thru and delivery services can boost sales by providing customers with convenient ways to order and enjoy Dairy Queen products, especially during times when in-person dining may be limited.

Dairy Queen key point :-

Food: Dairy Queen is known for its soft serve ice cream, Blizzards, and burgers. The company's menu also features a variety of other items, including chicken, french fries, and onion rings.

Slogan: Dairy Queen's slogan is "Fan Food."

Signature food item: Dairy Queen's signature food item is the Blizzard. The Blizzard is a thick milkshake that is made with soft serve ice cream, candy, and other toppings.

Animal mascot: Dairy Queen's animal mascot is a cow named Dilly. Dilly is featured in the company's advertising campaigns and on its merchandise.

Founder: Dairy Queen was founded by John Fremont McCullough in 1940. The company's first restaurant was opened in Joliet, Illinois.

Number of locations: There are over 6,000 Dairy Queen restaurants in the USA.

Hours of operation: Dairy Queen restaurants typically open at 10:00 AM and close at 11:00 PM, seven days a week.

Delivery: Dairy Queen does offer delivery through third-party services like DoorDash and Uber Eats.

Rewards program: Dairy Queen has a rewards program called Dairy Queen Treats. Members of the program earn points for every dollar they spend at Dairy Queen. These points can be redeemed for free food, drinks, and merchandise.

Secret menu: Dairy Queen has a secret menu that features items that are not listed on the regular menu. These offerings are frequently crafted by staff members and shared informally through verbal communication.

Social media: Dairy Queen is active on social media. The company has over 5 million followers on Twitter and over 3 million followers on Instagram.

Customer service: Dairy Queen has a customer service number that is available 24/7. The number is 1-800-244-3837.

Corporate headquarters: Dairy Queen's corporate headquarters is located in Minneapolis, Minnesota.


1. What does Dairy Queen stand for?

Dairy Queen, often abbreviated as DQ, is a fast-food restaurant chain known for its soft-serve ice cream and a variety of frozen treats.

2. What is Dairy Queen's slogan?

Dairy Queen's slogan is "Fan Food, Not Fast Food." It emphasizes their focus on providing high-quality food and treats to satisfy their customers.

3. What is Dairy Queen's signature food item?

Dairy Queen's signature food item is the "DQ Blizzard." It is a popular frozen dessert made by blending soft-serve ice cream with various mix-ins, creating a thick and creamy treat.

4. What is Dairy Queen's animal mascot?

Dairy Queen's animal mascot is a smiling and friendly-looking creature known as "Dairy Queen's Treatza-Pizza." It is a character often associated with their ice cream cakes.

5. What is Dairy Queen's founder's name?

Dairy Queen was founded by John Fremont "J.F." McCullough and his son, Alex McCullough, along with Sherb Noble in 1940.

6. How many Dairy Queen restaurants are there in the USA?

Dairy Queen boasted a network of 4,350 locations spanning the United States. Please note that the count of restaurants may have undergone modifications since that time.

7. What is Dairy Queen's best-selling item?

One of Dairy Queen's best-selling items is the "DQ Blizzard," a popular frozen dessert available in various flavors.

8. What are Dairy Queen's hours of operation?

Dairy Queen's operating hours can differ based on the specific location and the time of year. Generally, numerous establishments commence their operations in the morning and conclude in the late evening.

9. Does Dairy Queen deliver?

Dairy Queen's delivery options can vary by location. Some locations may offer delivery through third-party services, while others may not provide delivery.

10. What is Dairy Queen's rewards program?

Dairy Queen offers a rewards program called the "DQ App." Customers can earn points on purchases and redeem them for various rewards and discounts.

11. What is Dairy Queen's secret menu?

Dairy Queen, like many fast-food chains, has a secret menu with unofficial menu items that are not listed on their regular menu. These items can vary by location and may not be available everywhere.

12. What is Dairy Queen famous for?

Dairy Queen is famous for its soft-serve ice cream treats, particularly the DQ Blizzard, as well as its classic burgers, fries, and other fast-food offerings.

13. What are Dairy Queen's social media handles?

Dairy Queen can be found on various social media platforms such as Facebook, Twitter, and Instagram. The exact handles may vary, so it's best to search for "Dairy Queen" on each platform.

14. What is Dairy Queen's customer service number?

Dairy Queen's customer service number can be found on their official website or on the receipt from a specific restaurant. It may vary depending on the location.

15. What is Dairy Queen's corporate headquarters?

Dairy Queen's corporate headquarters is located in Edina, Minnesota, USA.

16. What is Dairy Queen's nutritional information?

Dairy Queen provides nutritional information for its menu items on its official website, allowing customers to make informed choices about their food.

17. What is Dairy Queen's allergen information?

Dairy Queen typically provides allergen information for its menu items, helping customers with allergies to identify suitable options.

18. What are Dairy Queen's vegetarian options?

Dairy Queen offers various vegetarian options, including certain ice cream treats, fries, and salads. However, the availability of vegetarian options may vary by location.

19. What are Dairy Queen's gluten-free options?

Dairy Queen offers some gluten-free options, such as certain ice cream treats and select food items. However, individuals with gluten sensitivity should exercise caution, as cross-contamination is possible.

20. What are Dairy Queen's vegan options?

Dairy Queen has limited vegan options, but they may offer a few non-dairy and vegan ice cream flavors for their treats. However, the availability of vegan options may vary by location.

Dairy Queen business model | How Dairy Queen make money?

Dairy Queen is an American chain of soft serve ice cream and fast food.

7/29/20235 min read